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Category Archives: What’s New
In my recent book, “The Best Cup Of Coffee In The World”, I dedicated a few pages to the naughty trend of coffee manufacturers finding ways to cheat the consumer or trick them into paying inflated prices for inferior products.
Below is an article on that subject.
Pay attention to what you are buying… has the weight of the package changed? Does the product taste different? Is there a change in the label to indicate a new formulation? Any unidentified ‘fillers’ or substitutes or additives?
These folks are very tricky and clever when it comes to making changes that add pennies to their pockets.
My advice?! Buy green coffee beans from a reliable supplier and roast and grind them yourself.
Research out of agricultural bank Rabobank confirms that demand for Arabica beans among coffee buyers “has fallen 27% year-to-date, while Robusta [demand] is 25% higher.” This seems to confirm a widespread alteration …
Our new coffee label is finished!
We love it. It’s really colorful and exciting!
We’ll soon be shipping our coffee in the brand new packages.
Great news! The first draft of our new label done. I think it’s nice but would love to see some comments. We’ll make some final adjustments and the final version will be completed soon. Also, the shopping cart will be up and running in a day or two.